Ecommerce Engineering
Your Store Doesn't Need a Rebuild. It Needs an Engineer.
A store rarely becomes technically difficult overnight. It happens gradually, a plugin here, a checkout customization there, until performance, tracking, and reliability start quietly costing more than they should. I engineer the technical side of growing ecommerce stores, WooCommerce and Shopify included, so the platform can actually support the business as it scales, not hold it back.
Business-first approach to every engagement
7+ years of production engineering experience
Long-term partner, not a one-off vendor
The Problems I Solve
Challenges I Help Businesses Overcome
Every engagement starts by understanding the real problem. These are the most common situations I'm brought in to resolve.
Slow Performance Under Real Traffic
The store passes a basic speed test but real customers on mobile, on checkout, on a busy sale day still experience something slow. Synthetic tests and real user experience aren't the same thing.
Plugin & Theme Debt
A theme, a page builder, and thirty plugins have accumulated into a system where one update can unexpectedly break another. Development time now goes to troubleshooting interactions, not building.
Checkout Reliability Problems
Add to cart failures, coupon bugs, broken shipping calculations, or a slow checkout, on an ecommerce site, this isn't a minor bug. It's already-paid-for customers walking away at the last step.
A Heavy, Under-Optimized Database
Orders, sessions, logs, and transients have piled up for years, and queries that were invisible at a few thousand records now visibly slow the store down.
Fragile Third-Party Integrations
Payment gateways, shipping platforms, CRMs, and marketing tools all talk to the store through APIs that can change, fail, or rate-limit without warning, and nothing's watching for it.
What You'll Get
Everything Included. Nothing Hidden.
01
Performance Optimization
Core Web Vitals, server response time, image and asset optimization, and caching tuned around the actual customer journey, not just a Lighthouse score.
02
Plugin & Architecture Audit
A clear-eyed review of every plugin and customization: what's necessary, what's redundant, and what's quietly creating risk.
03
Checkout Hardening
Testing and fixing the critical revenue path, cart, coupons, shipping, payment, mobile, so it holds up under real traffic, not just a demo run.
04
Database Optimization
Query profiling, cleanup, and indexing so the database stops being the invisible bottleneck behind a slow store.
05
Integration Monitoring & Reliability
Logging, retries, and alerting around payment, shipping, and marketing integrations, so a failed API call gets caught, not discovered by a customer.
06
Security & Update Management
A defined process for WordPress, WooCommerce, plugin, and PHP updates, backups, and staging, so maintenance stops being optional.
07
A Practical Scalability Plan
A clear answer to "what happens at 5x the traffic and orders," before that becomes an emergency instead of a milestone.
My Process
A Structured Path From Brief to Launch
Clear milestones, no surprises. Every engagement follows a deliberate process that keeps business objectives at the centre of every decision.
Technical Health Check
A structured review across performance, architecture, tracking, security, and scalability, before recommending anything.
Performance & Database Audit
Profiling real-world load times, slow queries, and bottlenecks under conditions that actually match your traffic.
Prioritization
Ranking fixes by commercial impact and effort, so the first changes are the ones that actually move the numbers.
Implementation
Fixing, optimizing, or rebuilding the specific pieces that need it, in a staging environment before anything touches production.
Testing & Validation
Verifying critical flows, cart, checkout, payment, shipping, under real conditions before deployment.
Deployment
Controlled rollout with monitoring and a rollback plan, so a fix doesn't introduce a new outage.
Ongoing Monitoring
Continued visibility into performance, errors, and integration health as the store keeps growing.
Ideal For
Who This Service Is Built For
Growing WooCommerce & Shopify Stores
Orders and traffic are increasing, and the store that worked fine at 20 orders a month is behaving differently at 2,000.
Stores Scaling Ad Spend
Investing more in Meta, Google, or TikTok ads, and need the checkout and tracking underneath that spend to actually hold up.
Stores With Plugin & Customization Sprawl
Years of plugins and custom code have made every change slower and riskier than it should be.
Businesses Considering a Full Rebuild
Assume the only fix is starting over, when the real issue may be five plugins, one slow query, or a fragile integration.
Technologies & Tools
FAQ
Common Questions, Direct Answers
LET'S TALK
Let's Make Your Store Fast Enough to Convert.
The first conversation is free, with no obligation. Tell me what's slow, breaking, or worrying you about the store, and I'll tell you honestly what it would take to fix it.
Related Work
See It In Action.
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