Tracking & Analytics
Your Ad Spend Is Only As Good as the Data Behind It.
Browser-based tracking alone quietly loses conversions to ad blockers, cookie restrictions, and iOS privacy changes, and every lost event is a decision made on incomplete data. I build tracking and analytics infrastructure, server-side included, that gives you numbers you can actually trust before you scale spend on top of them.
Business-first approach to every engagement
7+ years of production engineering experience
Long-term partner, not a one-off vendor
The Problems I Solve
Challenges I Help Businesses Overcome
Every engagement starts by understanding the real problem. These are the most common situations I'm brought in to resolve.
Unreliable Browser-Based Tracking
Ad blockers, Safari's ITP, and third-party cookie restrictions silently drop a meaningful share of events before they ever reach your analytics or ad platforms.
Conversion Data That Doesn't Match Reality
Your analytics dashboard says one number, your order system says another, and every ad spend decision gets made on whichever one happens to be wrong.
No Server-Side Layer
Every tracking event depends entirely on a script executing correctly in someone else's browser, with no fallback when it doesn't.
Consent & Privacy Compliance Gaps
Tracking was implemented before consent requirements were fully thought through, creating both a compliance risk and a data quality problem at the same time.
Fragmented Attribution Across Platforms
Meta says a sale came from Meta, Google says the same sale came from Google, and nobody has a single source of truth to reconcile it.
What You'll Get
Everything Included. Nothing Hidden.
01
Server-Side Tracking Infrastructure
A server-side GTM (or equivalent) layer that processes events on infrastructure you control, instead of relying entirely on the browser.
02
GA4 & Google Tag Manager Implementation
Clean event architecture, a proper data layer, and conversion tracking that actually reflects how your business defines a sale.
03
Server-Side Conversion APIs
Meta Conversions API, Google Ads Enhanced Conversions, and equivalent server-side integrations, so signal loss from the browser doesn't cost you ad performance.
04
Consent Management Integration
Consent Mode and CMP integration built into the tracking architecture from the start, not patched on afterward.
05
Event Deduplication & QA
Systematic validation so client-side and server-side events don't double-count, and every conversion event is verified against real order data.
06
Reporting & Dashboards
Reporting that reconciles ad platform numbers against your actual sales data, so you know which number to trust.
07
Ongoing Tracking Audits
Scheduled checks that catch tracking breakage early, a plugin update, a theme change, an API change, before it quietly costs you a month of clean data.
My Process
A Structured Path From Brief to Launch
Clear milestones, no surprises. Every engagement follows a deliberate process that keeps business objectives at the centre of every decision.
Tracking Audit
Mapping every current tracking implementation, where it's accurate, where it's leaking data, and why, before changing anything.
Event & Data Layer Mapping
Defining what a conversion actually means for your business and designing the data layer and event schema around it.
Server-Side Architecture Design
Designing the server-side tracking layer: what runs client-side, what moves server-side, and how the two reconcile.
Implementation
Building the tracking infrastructure: tags, triggers, server-side containers, and conversion API integrations.
Deduplication & Validation
Testing every event against real transactions until the numbers in your dashboards match what actually happened.
Consent & Compliance Review
Verifying the tracking setup respects consent state correctly across regions and platforms.
Monitoring & Iteration
Ongoing monitoring for tracking drift, plus iteration as new campaigns, platforms, or product changes require new events.
Ideal For
Who This Service Is Built For
Ecommerce Businesses Scaling Ad Spend
Increasing budget across Meta, Google, or TikTok, and need conversion data solid enough to justify the spend.
Teams Making Decisions on Bad Data
Suspect their analytics numbers don't match reality, but don't have a clear way to prove or fix it.
Businesses Hit by iOS & Privacy Signal Loss
Have seen ad platform performance degrade since iOS 14.5 and browser privacy changes, and haven't closed the gap.
Marketing Teams Needing Platform-Level Trust
Need Meta, Google, and internal reporting to agree closely enough that budget decisions don't get second-guessed every week.
Technologies & Tools
FAQ
Common Questions, Direct Answers
LET'S TALK
Let's Fix What Your Data Is Telling You.
The first conversation is free, with no obligation. Tell me what your numbers don't add up to, and I'll tell you honestly what it would take to close the gap.
Related Work
See It In Action.
Driving Engagement Through UI-UX Redesign: How SGA Marketing Transformed Content Delivery with a New Website
Need a sleek, modern website that enhances engagement? We elevated SGA Marketing's digital presence with a dynamic UI-UX redesign, creating a sleek, modern website tailored for seamless content delivery. Leveraging WordPress and Divi, this transformation enhances user engagement and empowers SGA Marketing to efficiently manage high volumes of content, setting a new standard in digital experience for the marketing and communications industry.
Outcome
35% increase in page views. 22% reduction in bounce rate. 30% increase in blog time-on-page.
From Manual to Automated: Intelligent Automated Logistics Solutions Transforming APM Shipping's Operations
Is your business held back by outdated processes or inefficient systems? Our Automated Logistics Solutions transformed APM Shipping Services, integrating WordPress with a custom management panel to streamline their operations. Let us help you achieve the same efficiency and operational ease tailored to your business needs.
Outcome
40% reduction in administrative workload. 30% reduction in customer inquiries. 25% decrease in order processing times.
Scheduling Automation Success: How Kelly Industrial Services Transformed Operational Efficiency
The client struggled with manual processes and outdated systems. We delivered custom software and web solutions that enhanced operational efficiency, demonstrating how tailored digital approaches can transform business performance.
Outcome
25% reduction in operational costs. 30% increase in customer satisfaction. 20% reduction in administrative workload.